Senior Director, Analytics & Research
Company: The Teaching Company
Location: Chantilly
Posted on: February 24, 2021
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Job Description:
POSITION SPECIFICATION - Senior Director, Analytics and
Research-- Corporate Overview A pioneer in the lifelong-learning
market, The Teaching Company is a popular and growing media company
that produces The Great Courses: a series of comprehensive and
engaging, university-level, video and audio courses taught by the
world's greatest professors without the pressure of schedules,
homework, or exams.-- The Great Courses--cover--a wide variety of
topics ranging from traditional liberal arts subjects,--such as
philosophy, history, literature, and the sciences, to practical
classes,--in photography, foreign languages, health and wellness,
business skills,--and much more. The company has ongoing
partnerships with venerable educational--brands such as the
Smithsonian, National Geographic, Mayo Clinic, The Culinary
Institute of America, and others. The Teaching Company has
developed a catalog of--over 700--courses--comprising--over
8,900--hours--of content. The Great Courses are delivered to
customers via digital streaming, DVD, and--CD--sales--on the
e-commerce site-- www.TheGreatCourses.com ;--and,--most
recently,--through The Great Courses--Plus,--a digital subscription
platform that--PC Magazine--has called "Netflix for Learning." The
Great Courses can be found on--Amazon Instant Video, Amazon
Channels, Comcast Xfinity Video on Demand, Audible.com,--Recorded
Books,--Kanopy, Hoopla,--and--more.-- The--Great Courses--also--has
highly rated apps available across most major app
platforms,--including--iOS, Android, Kindle
Fire,--Roku,--Amazon--Fire TV,--Apple TV,--and--Amazon--Alexa.
Since its establishment in 1990, The Teaching Company has sold more
than--25--million--courses and prominent and loyal customers of The
Teaching Company include Bill Gates, Charles Schwab, and George
Lucas, to name a few. Position Summary:-- This position will be a
thought leader in the company and pro-actively identify
opportunities to add strategic value for entire company using
insights from advanced statistical procedures, models and market
research. The position will manage advanced statistical model
development and deployment to enhance acquisition and retention
objectives. The position will develop a cohesive vision about
analytics, across departments and business units including
marketing, customer care, product development and finance.-- The
position will analyze campaign performance, customer purchase
behavior, and customer consumption behavior at an aggregate and
micro-segmentation level on an ongoing basis to help the company
achieve its goals. The position will help drive testing strategy to
attain positive gains in customer purchase behavior and
profitability. Marketing programs will include direct mail, email,
DRTV, paid search, display ads, social media and other new
initiatives and media across different countries including US,
Canada, UK, and Australia. The position will also spearhead the
utilization of analytics to enter new markets.-- The position will
work across departments, and will report to the SVP, Marketing. Key
Relationships-- Reports to SVP, Marketing-- Direct reports: Senior
Manager, Business Intelligence, Senior Manager, Data Science and
Senior Manager, Market Research Other key relationships: President
& CEO CFO VP, Marketing VP, Product Development Major
Responsibilities:--
Keywords: The Teaching Company, Chantilly , Senior Director, Analytics & Research, Accounting, Auditing , Chantilly, Virginia
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