Digital Media Strategist

Company: ImmigrationJobs
Location: Washington
Posted on: April 28, 2025

Job Description:

Our MissionFounded in 1979, FAIR's mission is to examine immigration trends and effects, to educate the American people on the impacts of sustained high-volume immigration, and to discern, put forward, and advocate immigration policies that will best serve American economic, societal, and environmental interests today and into the future.Today, FAIR is the foremost immigration reform organization in the country with more than three million members and supporters nationwide. Providing essential educational and activist materials to the American public and arming them with the facts they need to make informed decisions about public policy, FAIR is the go-to organization for immigration policy information nationwide. We are committed to promoting strong border security and interior enforcement, advocating on behalf of American workers, families, and communities and providing protections for our nation's resources - in order to preserve the prosperity of our country for generations to come.If you believe that immigration should have limits, that illegal immigration is a crime, and that the American people have the right to control their own borders, consider pursuing a career with FAIR today!
Digital Media Strategist(Hybrid Schedule)FAIR is searching for a Digital Media Strategist to support the Digital Team and the organization by researching and reporting on digital strategies to increase traffic and engagement on our website and social media accounts.Responsibilities:

• Tracks, reports and interprets social media, Google Analytics, and other site data to provide recommendations for new strategies and tactics to increase effective engagement
• Publishes, reviews, improves, and optimizes content for FAIR's social media platforms and our website, including blogs, articles, and social media posts
• Produces monthly internal reports of FAIR's social media accounts and website with detailed suggestions for improvements to boost engagement and assists with compiling digital reports and data for external stakeholders
• Identifies powerful keywords and trending relevant hashtags to drive traffic
• Develops, plans, and implements effective SEO strategies, develops link-building strategies
• Assists with the management of digital ad campaigns and tracking their success
• Assists with mass emails and tracks the data to improve conversions
• Oversees social media communities by identifying opportunities to interact with activists and nurture relationships through these platforms by engaging with followers and working toward conversions
• Obtains and edits images, tables, charts, and videos for use in website content with a strong understanding of copyright; and assists with any digital team task when neededQualifications:
  • Bachelor's degree and 2+ years of experience in social media management and SEO
  • Experience managing social media platforms
  • Thorough understanding of Google Analytics, Ads, and traditional digital media KPIs
  • Experience in keyword/keyphrase research, building keyword maps
  • Wide-range experience in digital marketing expertise
  • Deep knowledge of content management systems and experience working with mid to large-size websites (1000+ pages/documents)
  • Proven experience in social media strategy and execution, including audience segmentation and content planning
  • Solid knowledge of HTML a bonus
  • Experience with Adobe Photoshop and Illustrator or other graphics programs like Canva
  • Email marketing experience a plusThis position is at FAIR's Washington, DC headquarters. The position is exempt, full-time, and offers generous benefits; the salary range is $68,000 to $80,000, based on experience.(Candidates are encouraged to review FAIR's website and mission to learn more about the organization.)For your application to be considered, please submit a cover letter indicating familiarity with FAIR's mission, a resume, and one writing sample to jblue@fairus.orgFAIR provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics.
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