Digital Marketing Manager

Company: Ted Britt Ford Lincoln
Location: Chantilly
Posted on: August 5, 2022

Job Description:

* Develop and implement digital marketing campaigns and targeted online lead generation programs with our advertising teams
* Act as a consultant to executive level management with the team to provide innovative ideas in many key areas including, processcreation, marketing strategies, budgeting, training, and workflow /performance analysis.
* Design and manage all aspects of digital advertising campaigns including, retargeting and marketing automation, landing pagedevelopment, keyword effectiveness, dynamic phone number tracking, tag management, closed loop web analytics, email campaigns,and Google Analytics.
* Develop relationships, analyze performance and select the most effective vendors to increase traffic and leads
* Oversee development and traffic analysis of our websites to ensure that they generating as much qualified traffic as possible
* Manage and administer our CRM tool.
* Implement digital marketing campaigns using product data and customer segmentation profiles
* Define key performance indicators and implement enterprise level measurement, analytics and reporting for continuous improvement.
* Maintain the most current knowledge of digital industry trends, new business growth opportunities and ways to leverage digital marketingto drive growth
Benefits Offered
* 401(k)
* Dental insurance
* Employee discount
* Flexible schedule
* Flexible spending account
* Health insurance
* Vision insurance* Digital market research and competitive trend analysis
* Cutting edge strategic marketing plans
* Organic lead generation
* SEO/SEM, web analytics, Google analytics, email, social and end to end digital marketing
* Online reputation management
* Energetic social media enthusiast
* CRM administration and management
* Contract negotiations
* Vendor management
* Website design and management
* Excellent communication, leadership, collaboration, problem solving, and listening skills
* High school or equivalent (Required) Experience:
* Marketing: 1 year (Required)
* Digital Marketing Occupations: 1 year (Required)
* E-commerce: 1 year (Required)
* Graphic Design is a bonus Work Location:
* Multiple locationsPI187749012

Keywords: Ted Britt Ford Lincoln, Chantilly , Digital Marketing Manager, Executive , Chantilly, Virginia