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VP/Director, Qualitative Market Research (Hybrid Opportunity)

Location: Herndon
Posted on: September 21, 2023

Job Description:

Company Overview:
NAILBITER is replacing traditional Market Research with its Behavioral Videometrics Platform!
Headquartered in Herndon, VA and having offices in NY, Chicago, London, Amsterdam, Paris, Dubai, and Mumbai, the NAILBITER Tech platform observes Shoppers and Consumers purchasing CPG products in-store and online (quantitatively and globally). Ranked #14 in Top 50 most innovative companies by clients as per the 2022 GRIT report (up from #27 in 2021), our video is converted to brand metrics that provide a competitive advantage to Brand, Shopper, Category, and Insights teams.
NAILBITER's technology platform allows manufacturers and researchers to "see" and "hear" their consumers make product decisions in-store and online through video. The platform quantitatively codes stated, latent and emotional decisions, revealing hidden barriers to product success. The resulting consumer and shopper insights allow marketers and researchers to make immediate decisions that drive market success. -
NAILBITER Videometrics have been validated by leading CPG companies such as Hershey, Reckitt, Mondelez, SC Johnson, and others. We have been growing fast continuously for the last 7 years and our expected growth trajectory will be 4x over the next two to four years. As NAILBITER continues to rapidly grow, we are seeking highly motivated individuals experienced in relationship building. - We offer a competitive compensation package, stock options, health benefits, pension plan, flexible hours/work from home options and career progression opportunities. Learn more at
Position Overview: Director/Vice President Qualitative Research (commensurate with experience)
NAILBITER is constantly asked to use its platform for qualitative projects. In the past, NAILBITER has worked on selective qualitative projects. However, with rising demands, NAILBITER is creating a qualitative team to work with our key clients with a focus on video-based market research to meet their needs. -
NAILBITER seeks a senior hands-on Qualitative Researcher to deliver impactful, data-driven stories to our clients. This opportunity will directly influence our company's growth and direction in qualitative market research. *Please note - this is a hybrid opportunity so office time will be required*
Key Responsibilities:

  • Scope and design qualitative research projects for key customers working closely with senior management.
  • Write actionable storytelling presentations that meet client objectives.
  • Present outcomes to key CPG customers at all levels (Senior Management)
  • Be a consulting partner to key NAILBITER customers on all types of qualitative research.
  • Maintain outstanding client relationships throughout project life cycle to drive sustainable partnerships.
  • Regular day travel to the Northeast and Chicago area with occasional overnight to meet with clients.

    Ideal Candidate has the following Skills, Experience, and Capabilities:

    • A completed bachelor's degree in a related field (such as social sciences, business, marketing) and/or relevant experience in the qualitative market research industry
    • 8+ years qualitative market research experience
    • Strong command of major qualitative methodologies is required.
    • Video-based qualitative research is a plus.
    • Strong verbal and written client communication skills
    • Outstanding presenter and client consultant -
    • Excellent organizational skills and attention to detail
    • A self-motivated team player with an ability to work well independently and autonomously with junior to senior level colleagues who likes to thrive in a dynamic, deadline- driven environment.
    • Strong PowerPoint and CPG experience is a plus.


Keywords: NAILBITER, Chantilly , VP/Director, Qualitative Market Research (Hybrid Opportunity), Executive , Herndon, Virginia

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