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Director of Marketing & Membership

Company: Interlocking Concrete Pavement Institute
Location: Chantilly
Posted on: July 12, 2019

Job Description:

Distinguishing Features of Work Responsible for planning, development and implementation of all of ICPI's marketing and membership goals, objectives, strategies, and tactics. Oversees external public relations as well as internal membership communications, development of marketing materials and services in support of ICPI programs and member marketing needs. Directs staff assisting in membership data and development, marketing, communications and public relations. Coordinates strategic and tactical activities with ICPI technical, construction, advocacy, trade show, and meeting committee programs. The position reports to the Executive Director. Duties Serves as marketing resource to members, design professionals, contractors, homeowners and other users of segmental concrete pavement. Interact, liaise and support the ICPI committees in the development of marketing programs that fulfill the ICPI mission, Strategic Plan goals, objectives and tactics. Serve as staff liaison to the Marketing Committee and Meetings, Membership & Trade Show Committee which meet bi-annually. Participate in bi-annual ICPI Board meetings. Supervise Manager of Membership and Administration including oversight of office administration and membership development, retention and member services. Supervise Marketing & Meetings Coordinator to implement marketing strategies, web site, social media and events. Oversee association brand guidelines including logos, fonts, use of color, images and messaging for electronic and print communications. Create and implement overall marketing and communications strategy, including the creation of strategic marketing plans, timelines and metrics. Manage social media outlets including Facebook, Twitter, and LinkedIn, YouTube, Pinterest and other sites to ensure timely communication of association messaging. Initiate and collaborate internally and with external consultants in design and production of marketing collateral; craft promotional messages for event invitations, brochures, ICPI websites, videos and other materials. Manage association websites, including content, design, navigation, SEO, analytics, and integration with social media. Responsible for design, production, promotion, advertising and distribution of all print and electronic communication tools including Interlock Design magazine, ICPI Annual Report, Paver Express bi-weekly e-newsletter, ICPI News Center and serve as review and clearinghouse for all email communications to membership. Oversee advertising sales efforts for all publications/electronic media. Manage public relations efforts and placement of articles; develop and maintain relationships with industry trade magazines and trade media in order to best promote segmental concrete pavement systems and ICPI. Conduct industry and association research to support the marketing goals and objectives including oversight of the annual industry sales survey Develops, directs, and/or implements marketing plans, budgets, and logistics for events including ICPI exhibits at trade shows, ICPI's Hardscape North America trade show exhibit, plus advertising/promotion of ICPI publications, software programs and services. Oversee Hardscape North America Awards program and ICPI exhibit booth and branding. Oversee membership development efforts, develop and monitor an ongoing membership plan with goals and metrics for projects for increasing and retaining membership. Develop budgets and tracks financial progress of member acquisition, retention, and marketing projects. Represent association at events and trade shows, develop exhibit booths, manage logistics and budget Perform such other duties as may be assigned by the Executive Director PandoLogic.Category: Customer Service, Keywords: Membership Director

Keywords: Interlocking Concrete Pavement Institute, Chantilly , Director of Marketing & Membership, Executive , Chantilly, Virginia

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