Web Analytics Analyst/Manager job in Fairfax, VA
Posted on: January 14, 2021
Seeking a Web Analytics Analyst/Manager for a permanent job in
The ideal candidate must have significant experience in online
analytics, specifically related to acquisition, product, pricing,
and channel strategies aimed at improving conversions, customer
engagement, retention, and profitability. The role demands a
self-starter and someone who is versatile enough to work across
channels, e.g. web, email, mobile and in collaboration with
business and IT teams. Primary responsibilities include
leading the web analytics function to deliver actionable insights
and recommendations to improve the company’s online presence and
inform marketing strategy. In addition to the online skill
set, the candidate must have excellent quantitative and
problem-solving skills, and attention to detail. The candidate will
join a team of very talented individuals and enter an extremely
fast-paced, high-intensity working environment.
¿ Interpret, analyze and translate web analytics data into insights
and recommendations related to visitor behavior, conversion funnels
and product usage and engagement.
¿ Define tracking requirements and tags for new sites, landing
pages, emails and other marketing tactics in collaboration with
internal and external teams.
¿ Manage timely fixes and implementation of new tracking tags and
validate code deployment to ensure proper data capture and
¿ Produce ongoing reporting on site traffic and engagement and on
key initiatives and campaigns.
¿ Analyze campaign performance and purchase behavior at an
aggregate and segmented level to inform marketing decisions.
Benchmark campaign performance and identify best practices to
improve future efforts.
¿ Devise and manage A/B and multi-variate tests to optimize
acquisition tactics, conversion funnel, and prospect/consumer user
experiences across devices and applications.
¿ Leverage web analytics vendor support and in-house knowledge to
refine existing tracking implementation
¿ Perform ad hoc analyses per department requests.
¿ Bachelor’s Degree in Math, Statistics, Marketing, Economics, or
related quantitative field, MBA preferred.
¿ 3-4 years online reporting and analysis experience in highly
quantitative, consumer-facing field.
¿ Expertise in web analytics, e.g. Coremetrics, Omniture and Google
Analytics and MS Office.
¿ Knowledge of testing tools, e.g. Webtrends Optimize, Google
Website Optimizer or other similar tools a plus.
¿ Hands-on experience with Tag Management tools, e.g. Tealium,
Google Tag Manager a plus.
¿ Ability to work effectively and independently on concurrent tasks
¿ Strong verbal and written communication skills with ability to
build cross-functional relationships.
Interested is this Web Analytics Analyst/Manager job in Fairfax,
VA? Apply here!
Keywords: , Chantilly , Web Analytics Analyst/Manager job in Fairfax, VA, IT / Software / Systems , Chantilly, Virginia
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